"The Covid-19 Virus forced me to take a step back and rebuild Moviegazoo Business Model. Working with my team to identify new revenue sources, customer base, products, and a new growth path. So, when Moviegazoo needed to cancel more than 15,000 events due to the virus, giving our members access to our Digital Network was the logical decision to make. And while … [Read more...] about Moviegazoo Digital Network Generates Over 120 million Digital Buys, With “The Invisible Man” Taking Top Honors
Advertising
Adorama Selected as Finalist in Six Categories of the 12th Annual Shorty Awards
Adorama, the trusted source for market-leading photo, video, audio, and computer equipment and information, has been selected as a Shorty Award Finalist in six categories for its AdoramaTV YouTube channel and various Instagram campaigns. The Shorty Awards, now in its 12th year, were the first award show to honor social media influencers and campaigns and remain the most … [Read more...] about Adorama Selected as Finalist in Six Categories of the 12th Annual Shorty Awards
TV Landscape Is Shifting Away From Paid Subscriptions
Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of … [Read more...] about TV Landscape Is Shifting Away From Paid Subscriptions
“Anchorman: The Legend of Ron Burgundy” Is Finally an Adult Party Game Premiering at New York Toy Fair
Live on Kickstarter.com, and being shown for the first time at New York Toy Fair, Anchorman: The Game - Improper Teleprompter is an adult party game from Barry & Jason Games and Entertainment based on Will Ferrell and Adam McKay's hit comedy, which also stars Steve Carell, Paul Rudd, Christina Applegate, David Koechner, and a host of other comedians. The game is inspired … [Read more...] about “Anchorman: The Legend of Ron Burgundy” Is Finally an Adult Party Game Premiering at New York Toy Fair
Las Vegas Paints The Town Purple In Celebration Of Campaign Launch
Yesterday, Las Vegas celebrated its new campaign with special events and activations across the destination to light the town purple. The campaign was launched on Sunday, Jan. 26 with a 60-second ad debuting the destination's new slogan "What Happens Here, Only Happens Here," which aired during the 62nd GRAMMY™ Awards. The ad continues to reinforce the … [Read more...] about Las Vegas Paints The Town Purple In Celebration Of Campaign Launch
The General Teams up With Entertainment ICON Snoop Dogg for Latest AD Campaign
The General Insurance is starting the New Year off right with a new advertising campaign featuring the one and only Snoop D-O-double-G. The new campaign, which includes television, digital and social media promotion, features Snoop driving a low rider sedan (hydraulics and all), a playful analogy to the auto insurer’s low rates. CEO Tony DeSantis said, “When our customers … [Read more...] about The General Teams up With Entertainment ICON Snoop Dogg for Latest AD Campaign
SNICKERS Highlights The World's Out-Of-Sortsness In Super Bowl LIV Ad Teasers
To offer fans a glimpse of what's to come on Super Bowl Sunday, today SNICKERS released several teaser videos to generate intrigue for the full ad spot that will debut on the biggest entertainment stage of the year. The teasers, created by BBDO New York and AMV BBDO, feature people digging at a construction site talking about the modern world's everyday annoyances that … [Read more...] about SNICKERS Highlights The World's Out-Of-Sortsness In Super Bowl LIV Ad Teasers
Pepsi Kicks Off The New Year with “That’s What I Like,” Marking The Cola Brand’s First U.S. Tagline In Two Decades
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi wants to usher in the new decade a bit differently - by encouraging consumers to unapologetically do what they enjoy, even in the face of others' judgement. Today, the brand is debuting "That's What I Like," its first U.S.-based tagline in over two decades, and after previous iconic … [Read more...] about Pepsi Kicks Off The New Year with “That’s What I Like,” Marking The Cola Brand’s First U.S. Tagline In Two Decades
More UFC Stars Join PokerStars and Launch New Octagon Chip Campaign
PokerStars today announced that UFC stars Jorge Masvidal, Tatiana Suarez and Amanda Nunes are all-in for a brand new challenge as ambassadors for the world's largest online poker site. The three stars of the UFC will join previously signed PokerStars ambassadors Daniel Cormier, Johnny Walker and Bruce Buffer just in time for … [Read more...] about More UFC Stars Join PokerStars and Launch New Octagon Chip Campaign
LA Loves Film, a New Outreach Program from FilmLA, Aims at Sustainable Future for Local Filmmaking
FilmLA, the film office of Greater Los Angeles, today announced the debut of "LA Loves Film" – a new outreach and education program aimed at ensuring a sustainable future for on-location filmmaking in Greater Los Angeles. Prompted by state and local leaders' success in bringing dozens of new film and television projects to California, LA Loves Film … [Read more...] about LA Loves Film, a New Outreach Program from FilmLA, Aims at Sustainable Future for Local Filmmaking