• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

MovieDebuts.com

...and Celebrity News!

  • Home
  • Movies
  • Music
  • TV/Internet
  • Celebrities
  • Shows/Events
  • Gaming
  • Sports

TV Landscape Is Shifting Away From Paid Subscriptions

March 23, 2020 By MovieDebuts

fb-share-icon
Visit Us
Follow Me
Tweet
Share
Tv Landscape Is Shifting Away From Paid Subscriptions

Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription fatigue. 76% of respondents are willing to see ads in exchange for watching free streaming video, and 55% plan to watch free video streaming services in the next 12 months.

CTV is the preferred vehicle for streaming video content, with 80% of consumers streaming content using CTV and 59% using CTV as their primary means of watching streaming video. 83% of consumers have access to at least one paid video streaming service, with access to an average of 3 services. Paid streaming video services have mainstream adoption, but there is diminishing growth.

“With consumers indicating they are maxing out on paid streaming subscriptions, ad-supported content will be more in-demand than ever, giving advertisers a real opportunity to reach key consumers. However, as we see ad dollars flow to this new environment, we will inevitably see fraud follow,” IAS Chief Marketing Officer Tony Marlow said.

55% of consumers say that it is important that ads on streaming video content are high quality. Earlier research from IAS found that the majority of U.S. consumers (81%) said it is annoying when a brand appears next to low-quality content, and 62% reported that they would stop using the brand altogether if its ads appear adjacent to low-quality content. Quality matters when it comes to advertising, and CTV is no different.

The IAS Streaming Wars report provides insight into consumer perceptions of Connected TV and streaming video content consumption. The results are based on a sample of 1,270 US participants, evenly distributed across gender and age brackets. To download the full report, visit our website.

Related Posts:

  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available Now
    Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance,…
  • StarBase Announces October Programming
    StarBase Announces October Programming

Filed Under: TV/Internet Tagged With: Advertising, Apple TV, Chromecast, Consumer, Digital television, Internet television, Multimedia, Roku, Smart TV, Streaming, Television technology, TV Land, Video

Amazon Products

Primary Sidebar

Search

Product Specials

Top Ten Popular Articles

  • StarBase Announces October ProgrammingStarBase Announces October Programming

Visit us at VegasPublicity.com!

VegasPublicity.com

VegasPublicity.com is your source for news about Las Vegas, the most Exciting City on The Planet! Check us daily for news about Hotels, Casinos, Shows, Events, Bars, Dining, Sports, Local & National events and sightings of your favorite celebrities.

Free Daily News Summary!

10 Most Recent Posts

  • StarBase Announces October ProgrammingStarBase Announces October Programming
  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available NowZoink Games and EA Invite Players to Get Lost in Random in a New, Twis…
  • Vivica A. Fox & Miss Lawrence Set to Host The Vision Community Foundation’s 8th Black Tie Gala on Friday, September 3rd at Historic Biltmore BallroomsVivica A. Fox & Miss Lawrence Set to Host The Vision Community Fo…
  • NYC’s Jenny Kern Releases New Single “Where Did the Time Go” TodayNYC’s Jenny Kern Releases New Single “Where Did The Time Go” Today
  • Elvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultimate Elvis Tribute Artist Contest and EventsElvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultima…
  • STYX First New Studio Album in Four Years, 'CRASH OF THE CROWN'STYX First New Studio Album in Four Years, ‘CRASH OF THE CROWN&#…
  • Recording Academy Implements Major Changes for 64th Annual GRAMMY AwardsRecording Academy Implements Major Changes for 64th Annual GRAMMY Awar…
  • The first short film produced together by Miyazaki and Kagoshima prefectures showing the rarely seen Koji production and Shochu making process as distillers explain why Shochu is so unique, and why the world's best bartenders love it and accept Shochu as new spirit category.The Hidden Spirit of Kyushu-Shochu-Kagoshima and Miyazaki Prefecture T…
  • 'VP Kamala Harris: Chase the Dream', Now Available‘VP Kamala Harris: Chase the Dream’, Now Available
  • Zane Hubbard is a Filmmaker on the RiseZane Hubbard is a Filmmaker on the Rise

Please follow & like us :)

fb-share-icon
Visit Us
Follow Me
Tweet
Share

Our 100 Latest Articles

Click this link to view the headlines and thumbnails of our Latest 100 Articles

Goldstar Special Offers

Categories

  • Celebrities (128)
  • Gaming (168)
  • Movies (557)
  • Music (559)
  • Shows/Events (353)
  • Sports (146)
  • TV/Internet (410)

MovieDebut.com Archives

Footer

About MovieDebuts.com

MovieDebuts.com is your source for celebrity news around America. Check us daily for news about Movies, TV, Music, Red Carpets, and your favorite celebrities.

What kind of business deals do your favorite celebrities make when they aren’t singing or acting? Which endorsements are they making? We’ll tell you!

MovieDebuts.com is published by PR/Marketing veteran Bryan Eggers.

The contents of this site is Copyright 2019-2020 MovieDebuts.com and/ or the individual photo/article authors.

Please send your press releases, celebrity sightings and photos to MovieDebuts.com@gmail.com

Privacy Policy
Please read our Privacy Policy here

FTC Disclaimer
As an Amazon Associate we earn from qualifying purchases. This website may include other affiliate links and we may be compensated if you make a purchase after clicking one of these links.

Recent Posts

  • StarBase Announces October Programming October 8, 2021
  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available Now September 13, 2021
  • Vivica A. Fox & Miss Lawrence Set to Host The Vision Community Foundation’s 8th Black Tie Gala on Friday, September 3rd at Historic Biltmore Ballrooms August 24, 2021
  • NYC’s Jenny Kern Releases New Single “Where Did The Time Go” Today August 20, 2021
  • Elvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultimate Elvis Tribute Artist Contest and Events July 3, 2021
  • STYX First New Studio Album in Four Years, ‘CRASH OF THE CROWN’ June 20, 2021
  • Recording Academy Implements Major Changes for 64th Annual GRAMMY Awards May 1, 2021

Search

Popular Tags

Actor (165) Actors (149) Adventure (112) Album (218) Albums (120) Animation (109) Artists (209) Awards (174) Billboard (105) Celebrity (148) Child (108) Comedy (166) Community (142) Concert (175) Culture (112) Dance (111) Design (97) Drama (136) Education (112) Entertainment (548) Family (131) Feature film (98) Film (378) Film festival (132) Films (213) Friends (102) Guitar (125) Health (112) Hollywood (134) Los Angeles (125) Love (103) movie (358) Music (669) Musicians (273) Music video (150) Performance (177) Songs (242) Songwriter (111) Sports (135) Streaming (138) Technology (130) Television (297) Trailer (153) Video (234) Women (98)

Copyright Bryan Eggers © 2022 · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT