HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of NFL football star and Pittsburgh Steelers wide receiver JuJu Smith-Schuster to a two-year agreement that includes both lifestyle headphones and gaming headsets, mice, keyboards, mousepads, and streaming mics. Smith-Schuster chose HyperX over legacy audio brands as his lifestyle audio partner, continuing to blaze a unique path in a crowded ambassador landscape.
“HyperX has been with me from the beginning of my professional career,” Smith-Schuster said. “It’s an amazing feeling to extend our partnership so I can wear HyperX headsets whether I’m gaming, traveling with the team, or warming up for a big game. I’m so excited to work with HyperX as we work together to take over the lifestyle headset space.”
HyperX will also be a part of Smith-Schuster’s famously fashion-forward Sunday looks as he arrives on game day.
“JuJu’s gaming prowess, fashion sense, and incredible skill on the field make him an ideal HyperX ambassador for both gaming and lifestyle audio,” said Dustin Illingworth, influencer marketing manager, HyperX. “His visibility and relevancy on and off the field will help us immeasurably on our journey towards being the world’s best gaming lifestyle brand.”
As a gaming ambassador, Smith-Schuster will continue to include HyperX branding on his live streams, participate in HyperX marketing campaigns and appear at HyperX fan events. He also recently participated in a We’re All Gamers marketing campaign that ran during the first half of the year and was seen on broadcast advertising during the NBA basketball season. He has recently been seen publicly wearing personalized HyperX headsets while meeting football fans.
Specific financial details of the agreement have not been disclosed