• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

MovieDebuts.com

...and Celebrity News!

  • Home
  • Movies
  • Music
  • TV/Internet
  • Celebrities
  • Shows/Events
  • Gaming
  • Sports

Dwayne Johnson And VOSS Water Announce Strategic Partnership

September 16, 2019 By MovieDebuts

fb-share-icon
Visit Us
Follow Me
Tweet
Share
Dwayne Johnson And VOSS Water Announce Strategic Partnership
Photo Credit: Hiram Garcia

VOSS Water has announced a strategic partnership with global entertainment icon, entrepreneur and VOSS loyalist, Dwayne Johnson. Johnson, who acquired a stake in VOSS, will serve as a true brand partner and strategic advisor as the brand innovates and continues expansion into new international territories, including China, as well as new product categories, packaging and platforms. As a cultural leader with a finger on the pulse of what audiences want, Johnson’s global influence and expertise will be invaluable to introducing the brand to new audiences.

Each innovation created under this partnership will inspire consumers to get all they can out of life, echoing Johnson’s own ambition, while upholding the brand’s long-standing commitment to quality and sustainability. The inaugural collaborative innovation, the brand’s first in a range of functional offerings delivering unique and meaningful health benefits to consumers, is planned for launch in early 2020.

“I’ve been hydrating with VOSS for years, whether on set, in the Iron Paradise, or spending time with my family and friends. This partnership is a natural evolution as I look to partner with exceptional brands looking to innovate and impact the globe with sustainable best in class deliverables. I’m thrilled to have evolved my genuine passion for VOSS into a formal business investment and work with their exceptional leadership team, to create new products and develop strategic brand initiatives and collaborations,” said Johnson. “We are going to build great things together.” 

VOSS will also benefit from Johnson’s deep knowledge and expertise in culture-shifting marketing through ongoing branding consultations and collaborations. This includes the launch of VOSS’ largest consumer-facing advertising and social media campaign in years, “Live Every Drop,” which will feature Johnson himself. 

“I’ve had the pleasure of working with Dwayne and his team over the past number of months to specifically layout VOSS’ ambitious plans for expansion. Dwayne shares the same passion towards excellence, responsibility and consumer satisfaction. I expect nothing but great things from this partnership and speak for all our executives when I say we are extremely enthusiastic about this relationship and the unique opportunities we will create together,” said John Shulman, Vice-Chairman of VOSS Water.

The “Live Every Drop” campaign will exemplify the mentality that you get out of life what you put in, sharing an intimate, behind the scenes glimpse of how Johnson puts in the work to defy limits every day. The campaign will launch via large-scale outdoor, digital and social media throughout major markets, beginning in the United States, on August 5, 2019. 

“We’re thrilled to be aligning with a partner who so genuinely embodies the VOSS brand vision,” said Ariel Boorstin, Global Director of Marketing for VOSS. “Johnson’s commitment to putting in the hard work it takes to live well, acting with purpose, and inspiring greatness, is precisely the ethos of ‘Live Every Drop.’ As one of the world’s most influential talents, Dwayne Johnson will play an instrumental role with VOSS moving forward – supporting an expanded brand vision as we stretch into new categories and territories, and extending the reach of our core, shared values.”

This move demonstrates how VOSS continues to expand and resonate with its consumers. A premium water straight from the most pristine source, the authenticity of VOSS makes it a brand worthy of everyday greatness and a daily encouragement to strive for more. Consumers have come to expect only the best from VOSS, and there is no stronger partner than Johnson to help bring this expanded brand vision to life.

Related Posts:

  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available Now
    Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance,…
  • StarBase Announces October Programming
    StarBase Announces October Programming

Filed Under: Celebrities, Movies, TV/Internet Tagged With: Advertising, Brand, Consumer, Dwayne Johnson, Entertainment, Family, Health, Marketing, Partnership, The Rock, Voss

Amazon Products

Primary Sidebar

Search

Product Specials

Top Ten Popular Articles


Visit us at VegasPublicity.com!

VegasPublicity.com

VegasPublicity.com is your source for news about Las Vegas, the most Exciting City on The Planet! Check us daily for news about Hotels, Casinos, Shows, Events, Bars, Dining, Sports, Local & National events and sightings of your favorite celebrities.

Free Daily News Summary!

10 Most Recent Posts

  • StarBase Announces October ProgrammingStarBase Announces October Programming
  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available NowZoink Games and EA Invite Players to Get Lost in Random in a New, Twis…
  • Vivica A. Fox & Miss Lawrence Set to Host The Vision Community Foundation’s 8th Black Tie Gala on Friday, September 3rd at Historic Biltmore BallroomsVivica A. Fox & Miss Lawrence Set to Host The Vision Community Fo…
  • NYC’s Jenny Kern Releases New Single “Where Did the Time Go” TodayNYC’s Jenny Kern Releases New Single “Where Did The Time Go” Today
  • Elvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultimate Elvis Tribute Artist Contest and EventsElvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultima…
  • STYX First New Studio Album in Four Years, 'CRASH OF THE CROWN'STYX First New Studio Album in Four Years, ‘CRASH OF THE CROWN&#…
  • Recording Academy Implements Major Changes for 64th Annual GRAMMY AwardsRecording Academy Implements Major Changes for 64th Annual GRAMMY Awar…
  • The first short film produced together by Miyazaki and Kagoshima prefectures showing the rarely seen Koji production and Shochu making process as distillers explain why Shochu is so unique, and why the world's best bartenders love it and accept Shochu as new spirit category.The Hidden Spirit of Kyushu-Shochu-Kagoshima and Miyazaki Prefecture T…
  • 'VP Kamala Harris: Chase the Dream', Now Available‘VP Kamala Harris: Chase the Dream’, Now Available
  • Zane Hubbard is a Filmmaker on the RiseZane Hubbard is a Filmmaker on the Rise

Please follow & like us :)

fb-share-icon
Visit Us
Follow Me
Tweet
Share

Our 100 Latest Articles

Click this link to view the headlines and thumbnails of our Latest 100 Articles

Goldstar Special Offers

Categories

  • Celebrities (128)
  • Gaming (168)
  • Movies (557)
  • Music (559)
  • Shows/Events (353)
  • Sports (146)
  • TV/Internet (410)

MovieDebut.com Archives

Footer

About MovieDebuts.com

MovieDebuts.com is your source for celebrity news around America. Check us daily for news about Movies, TV, Music, Red Carpets, and your favorite celebrities.

What kind of business deals do your favorite celebrities make when they aren’t singing or acting? Which endorsements are they making? We’ll tell you!

MovieDebuts.com is published by PR/Marketing veteran Bryan Eggers.

The contents of this site is Copyright 2019-2020 MovieDebuts.com and/ or the individual photo/article authors.

Please send your press releases, celebrity sightings and photos to MovieDebuts.com@gmail.com

Privacy Policy
Please read our Privacy Policy here

FTC Disclaimer
As an Amazon Associate we earn from qualifying purchases. This website may include other affiliate links and we may be compensated if you make a purchase after clicking one of these links.

Recent Posts

  • StarBase Announces October Programming October 8, 2021
  • Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available Now September 13, 2021
  • Vivica A. Fox & Miss Lawrence Set to Host The Vision Community Foundation’s 8th Black Tie Gala on Friday, September 3rd at Historic Biltmore Ballrooms August 24, 2021
  • NYC’s Jenny Kern Releases New Single “Where Did The Time Go” Today August 20, 2021
  • Elvis Presley’s Graceland Announces Details for Elvis Week 2021 Ultimate Elvis Tribute Artist Contest and Events July 3, 2021
  • STYX First New Studio Album in Four Years, ‘CRASH OF THE CROWN’ June 20, 2021
  • Recording Academy Implements Major Changes for 64th Annual GRAMMY Awards May 1, 2021

Search

Popular Tags

Actor (165) Actors (149) Adventure (112) Album (218) Albums (120) Animation (109) Artists (209) Awards (174) Billboard (105) Celebrity (148) Child (108) Comedy (166) Community (142) Concert (175) Culture (112) Dance (111) Design (97) Drama (136) Education (112) Entertainment (548) Family (131) Feature film (98) Film (378) Film festival (132) Films (213) Friends (102) Guitar (125) Health (112) Hollywood (134) Los Angeles (125) Love (103) movie (358) Music (669) Musicians (273) Music video (150) Performance (177) Songs (242) Songwriter (111) Sports (135) Streaming (138) Technology (130) Television (297) Trailer (153) Video (234) Women (98)

Copyright Bryan Eggers © 2022 · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT