Virgin Music Artist & Label Services recording artist Marieme today releases the music video for her single “Love Now” which debuted earlier this month.
The single is a follow-up to her previous release, “Freedom”.
The “Love Now” music video exclusively premiered with Hollywood Life where they described it as “…a heartfelt statement that rings loudly within the visual.”
In the music video, the viewer is sent into the screen of an old television and immersed in the world of Marieme and her music. Her dramatic makeup and wardrobe contrast the stripped-down warehouse location, emotional dance, and raw lyrics. The video emulates the songs’ themes of forgiveness, repair, and hope through these aspects.
Marieme tells Hollywood Life, “Working on this video was a blast. Everyone came together to amplify the message of the song, and I couldn’t be happier with the outcome.”
Fashion Director Nicola Formichett describes her vision for the wardrobe, “For the fashion in this video, I was inspired by aura and chakra colors. The looks represent different aspects of her being, There is a soft angelic Marieme to a strong warrior like Marieme, then to a stripped-down elegant Marieme on the piano. I am so happy to be apart of her journey to become the artist she is destined to be.”
Video Director Yvan Ray Fine says, “I absolutely enjoyed being part of the creation of this visual. Being able to collaborate with Marieme and Nicola on the concept was great, and seeing her perform in all of the different extravagant outfits on set was exciting to film. Marieme is a star, and I’m grateful that she trusted me with the vision to bring this project to life.”
Marieme is a Senegalese-American singer/songwriter who focuses on spreading messages of social change and self-love through her music. She released her debut EP, Marieme in 2018. Marieme was featured in the March 2021 V Magazine issue as a Next Gen Icon.
The singles “Leave” and “Freedom” have been praised by publications such as Refinery 29. Her music has been featured in media such as Apple +’s Truth Be Told, The Red Line, and Amy Schumer’s film I Feel Pretty amongst others. Recently, her cover of Cat Steven’s “Be What You Must” was used for LinkedIn’s national television campaign.
Six months after Marieme was born in the African nation of Mauritania, her life changed forever. When war broke out between Mauritania and her parents’ native Senegal, Marieme and her family were forced to escape. Her father, a top executive at a major electrical company in the region, was stripped of his livelihood. Before the war, the Diop family had a large home with staff and two cars; after, they were left with nothing. Marieme and her siblings went to live with their aunt in Senegal while her father and mother moved to the United States, settling in New York City’s Bronx neighborhood.
It would be five years before they would be able to bring the rest of the family together again. The resulting move would foment an identity crisis that Marieme would turn into a powerful, essential theme in her musical vision. That’s clear in Marieme’s breakout song “Leave” – a powerful anthem of self-reliance and the importance of changing and evolving that has propelled her quickly to the attention of the music industry. Indeed, not long after “Leave” began to make the rounds, Marieme was signed to a publishing deal with storied music-biz A&R exec/music supervisor Jason Markey and Universal Music Publishing Group, and writing sessions with notable producers like Neff-U (Michael Jackson, Eminem, Justin Bieber, Dr. Dre, Ne-Yo) quickly followed.