65.5% of U.S. consumers say they are either very likely or likely to go back to seeing movies at a movie theater when the pandemic is over.
The Colling Media Snapshot Survey was conducted on October 19-20, 2020 and canvassed 550 adults 18+ from throughout the United States. The study’s purpose was to determine to what extent the pandemic has changed attitudes and behaviors about patronizing movie theaters, subscribing to streaming video services and purchasing gaming consoles.
Top findings of the Snapshot Survey:
65.5% of U.S. consumers say they are either very likely or likely to go back to seeing movies at a movie theater when the pandemic is over. What will trouble the movie theatre industry is that 20% of consumers are undecided about whether they will return to theaters, and 14.4% say they are either very unlikely or unlikely to do so. Just as concerning, 21.2% of consumers say they have not missed going to the movies.
55.8% of survey respondents say that they have become a new subscriber to at least one home video streaming service (Netflix, Disney+, Amazon Prime, HBO Max, and Hulu) since the pandemic started.
27.8% of consumers say that they have purchased a new home video game system (Nintendo Switch, Sony PlayStation, or Microsoft Xbox) since the pandemic started.
“We may be seeing a fundamental change in how people are consuming entertainment,” says Brian Colling, CEO of Colling Media. “Only time will tell if the movie theater industry will return to full health, but it must certainly be troubling to Hollywood that a large number of consumers appear to have shifted to in-home entertainment consumption which could become permanent. We have seen many brands maximize this unprecedented time with strategic programmatic and integrated channel partnerships. This enables them to reach customers while they’re consuming their favorite videos, movies, and entertainment. This presents powerful branding opportunities and enables consumers to visit a website or landing page instantly. And through powerful attribution tools, we can measure which tactics and channels are delivering the best results.”
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
