Hong Kong Wine & Dine Festival (Photo: Business Wire)
In view of the uncertainties concerning the Covid-19 pandemic, the Hong Kong Tourism Board (HKTB) today announced that its annual signature event “Hong Kong Wine & Dine Festival” will, for the first time, take on a virtual format.
Explaining this strategic move, HKTB Chairman Dr YK Pang said: “The Hong Kong Wine & Dine Festival has been one of the most popular events among locals and tourists alike since its inception over a decade ago. Despite the Covid-19 outbreak this year, we hope people can continue to enjoy Hong Kong’s unique dining culture while providing business opportunities for the local F&B sector amidst this challenging economic climate. Organising the Festival virtually allows us to achieve both objectives without compromising public health and safety.”
People enjoy during the CCB (Asia) Hong Kong Wine & Dine Festival at on October 25, 2018 in Hong Kong, Hong Kong. The event celebrated its 10th anniversary this year. (Photo by Chung Sung-Jun/Getty Images for Hong Kong Tourism Board)
Dr Pang added, “The virtual Hong Kong Wine & Dine Festival will strive to recreate the festive, joie de vivre atmosphere the event is famous for, by offering access to exclusive wine and gourmet experiences curated by experts on the subject. Taking advantage of the virtual format, the event will be extended from the usual four days to several weeks so that more people can take part regardless of time and geographical constraints.”
To preserve as much original flavour of the physical event as possible, the HKTB is building an online hub where most of the Festival programmes will take place. A variety of wine merchants will be providing special discounts and products tailored for the Festival, which participants can browse and purchase in a virtual exhibition space. Meanwhile, renowned wine and food critics, chefs and wine experts will be invited to speak on wine-pairing and culinary topics in virtual workshops and classes.
The Hong Kong Wine & Dine Festival was launched in 2009, after Hong Kong and Bordeaux signed the Memorandum of Understanding on Co-operation in Wine-related Business. The large-scale outdoor event quickly became a talk of the town, and was dubbed one of the world’s top 10 international food and wine festivals by Forbes Traveler.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
