On Thursday, April 23, JUNO Award-Winning, Platinum-selling Canadian pop star Kiesza released an incredible, global music video project entitled ‘Storm’. Written in isolation, ‘Storm’ compelled award-winning directors Rocky Romanoand Miranda Winters (Winters Rock Entertainment) to reach out to Kiesza to work with her to create a powerful short film to help first responders amid the COVID-19 pandemic.
“I wrote “Storm” late one night, while in lockdown, and posted it on my Instagram account the next day. From there everything snowballed, and I joined forces with Winters Rock Entertainment and Pond5 to create this incredible aerial video of the world during COVID-19. said Kiesza. “It has been so inspiring to me, to feel the unity that this pandemic has created. COVID-19 knows no borders, and as result, it has brought us together as a world. And at the very least, everyone who made an effort to slow down the spread of the virus, can walk out of this knowing that they saved a life.”
Over 100 filmmakers donated footage from 27 countries, including drone footage of Kiesza on the empty shores of Toronto. Other countries featured include Australia, Brazil, China, Denmark, France, Germany, Greece, India, Italy, Mexico, South Africa, United Kingdom, and more.
The short film, produced by Winters Rock Entertainment, will serve as a call to action for fans– encouraging them to donate to Frontline Care, dedicated to providing rest and care units for first responders in the fight against COVID-19, via their donation site TeamStorm.org. Frontline Care is a fiscally sponsored project by 501(c)(3) Paint The World. Kiesza will lead the initiative titled #TeamStorm that will drive fans to TeamStorm.org where they can donate to build JUPE REST units for frontline workers. The film will be broadcast via W1Curates, a digital public art installation, in Oxford Circus, London.
“During these challenging times it is our mission to make a difference, to unite us as a whole, as one,” said Rocky Romano & Miranda Winters, Directors of Storm.
The Frontline Initiative will implement healthcare worker rest units built by Jupe Health. Jupe Health works with hospitals, nonprofits and rural health communities to provide rest and care units in the fight against COVID-19. Amplifier, a nonprofit design lab that builds art and media experiments to amplify the most important movements of our times, partnered with Jupe to design the exteriors of the units .
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