Unveiling one of the most-anticipated musical events of 2020, history-making K-pop super group and worldwide phenomenon Monsta X unleash their anxiously awaited new album, ALL ABOUT LUV.
Once again making history, ALL ABOUT LUV marks the first all English-language album released by a K-pop group ever. It also immediately connected with enthusiastic fans everywhere. The single “WHO DO U LOVE?” [feat. French Montana] clocked 47 million streams and 31 million views thus far followed by “SOMEONE’S SOMEONE” [11 million streams and 19 million views], “MIDDLE OF THE NIGHT” [7 million streams and 5 million views], and “LOVE U” [7 million streams].
ALL ABOUT LUV merges sounds, styles, and cultures on one pop epic. Spanning emotional highs and lows, the album details heartbreak in “HAPPY WITHOUT ME” before getting cheeky on the catchy “GOT MY NUMBER.” Speaking to the group’s dynamics, “BESIDE U” [feat. Pitbull] remains a standout with global implications, bridging boundaries as it unites “Mr. Worldwide” and the Korean force of nature.
In order to celebrate the record’s arrival, the group launched a series of sold out events and immersive activations.
They bring their excitement to the East Coast next week with an album playback, Q&A, and live performance at Chelsea Music Hall in New York on February 20.
Entertaining fans everywhere, they take the stage at the TODAY Show on February 20. The next day, February 21, they’ll perform on The Kelly Clarkson Show.
Opening today and running through February 28, Monsta X also launch a Sony Square activation. This immersive fan experience encourages highly shareable Instagram moments as well as offers exclusive merch and more.
This summer, Monsta X kick off their biggest North American headline tour to date. Hitting arenas coast-to-coast, it begins June 2 in Minneapolis, MN at The Armory, rolls through major markets, and closes out at The Forum on July 11. Check out the full itinerary below. Get tickets HERE.
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