CHER has unveiled two timeless new images in association with the November 4 release of Cher Eau de Couture.
The new fragrance is an exclusive partnership with Scent Beauty, a division of Edge Beauty, Inc.
Cher teamed with old and new friends for the new campaign — Giovanni Bianco, the fashion industry heavyweight and founder of internationally recognized creative agency GB65, and highly respected photographers Mert Alas and Marcus Piggot.
“For me a great perfume triggers excitement, emotion and memories,” Cher said. “When I wear Cher Eau de Couture, I feel sexy, warm and ready for anything. The process of creating my own fragrance was very personal. Now that it’s completed, I hand it out to the universe, and I know everyone who wears it will create their own excitement…and amazing memories.”
Cher Eau de Couture was launched last month by Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances, which offers universal and culturally relevant fragrances to consumers worldwide. The social media campaign for Cher Eau de Couture has already received massive online coverage through major outlets and beauty platforms.
Scent Beauty’s portfolio consists of six sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Naturals, Artists and Artisans. Each of these sectors showcases brands in an innovative way on ScentBeauty.com, often in a variety of fragrance forms. Scent Beauty’s direct-to-consumer platform is at the forefront of the future of the fragrance industry.
Cher Eau de Couture is available on www.scentbeauty.com for $85.