HyperX, the gaming division of Kingston Technology Company Inc., and brand leader in gaming and esports, today announced Filip Forsberg, the Swedish professional ice hockey player and captain of the Nashville Predators, as its latest brand ambassador. Filip joins a growing line up of internationally recognized talent on the HyperX roster including US Grammy award winner Post Malone, US football player Juju Smith-Schuster and international football players, Raphaël Varane, Dele Alli, and Marco Reus.
Filip, who’s competed in the World Championship Finals and Stanley Cup Finals, is an avid player of popular video games such as NHL, FIFA, and, to varied success, Fortnite. He explains, “My love of gaming probably started back when I played Sonic and NHL 94 on SEGA. Gaming for me is a way to relax and socialize with friends. When I am gaming, I like to wear a good headset to immerse myself into the game, so it’s great to team-up with HyperX, which is known for creating quality products for PC and most recently console, as PS4 is my main platform.”
Filip will join HyperX’s global campaign, “We’re All Gamers,” which launched in Europe earlier this year and has already received over 165 million impressions. Filip will join the animated gaming spirits of Post Malone and Marco Reus who transform into gaming spirits with unique powers inspired by their real-life features and talents.
“We’re very excited to have Filip Forsberg join our #HyperXFamily as the first ice hockey player,” said Paul Leaman, Vice President – HyperX EMEA. “As we continue to grow and become the number one gaming lifestyle brand, our ambassadors are key to introducing new audiences to our products. HyperX is already the go-to brand for recognized gamers, Pokimane and Lachlan and esports teams, NAVI and Cloud 9 who are great ambassadors for our headsets, keyboards and mice. We now want to expand our audience and offer quality products to more casual gamers who play in their free time and Filip is a great representative of this audience.”
About HyperX
HyperXis the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 5 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
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